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Fracking: A “Disruptive” Technology


Disruptive Technology: (Noun) An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market. A disruptive technology dramatically changes outcomes. A disruptive technology consists of elements from a conventional technique, but repackaged or repurposed to provide a different impact. Like the Ford assembly line…

Disruptive Technology: (Noun) An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market.

A-disruptive-technology-dramatically-changes-outcomes

A disruptive technology dramatically changes outcomes.

A disruptive technology consists of elements from a conventional technique, but repackaged or repurposed to provide a different impact. Like the Ford assembly line that changed the auto industry or the system of email that is virtually replacing paper mail, its invention makes the world fundamentally different.


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