Sterling, CO – Frontier recently introduced its new brand identity for the future as an oilfield services company committed to becoming a one-stop service provider for its customers.
The new Frontier brand is simple, confident, & fresh. Frontier unveiled a new, more forward-looking logo that reflects the company’s rich history, using elements from its Frontier Wellhead & Supply, LLC & Cable, Inc. brands.
“This is a very important, exciting time for Frontier,” said Jacob Eberhart, Director of Communications & Marketing at Frontier Energy Group. “Our new identity is unique. Our business is focused on building from the great reputations of our subsidiaries while looking ahead at the company’s future. With a clear and consistent brand we are better prepared to reinforce public awareness which ultimately helps our customers.”
What really matters is what happens out in the field. The brand identity has several parts including a new slogan – Committed to the life of your well. Customers will begin seeing the new logo on uniforms and trucks in Spring 2011. In addition the re-branding includes:
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<li>A move to the new Frontier Energy Group, Inc. logo on vehicles, stationary, & marketing materials</li>
<li>New paint schemes, including elements reminiscent of Frontier, Hanson Hot Oil, & Cable</li>
<li>A launch of a new company-wide website: frontieregroup.com</li>
</ol>
“It’s also important for our customers to know that Frontier will continue to deliver the same great experience and quality of service they have come to expect,” continued Eberhart. “We’re delighted to continue to build upon a long track record of both Frontier & Cable. The re-branding will serve as a visible demonstration of Frontier’s strategy to provide our customers with a full range of oilfield services.”
Certain subsidiaries’ will undergo a transition to build brand consistency.
Kodiak Stack Testing, LLC has begun a re-branding that includes changing its name to better reflect the company’s make-up and position for future growth. Effective January 1, 2011, Kodiak is known as Frontier Pressure Testing, LLC, a Frontier Energy Group, Inc. company.
The idea of changing the name and logo came in early 2010. Internal discussions focused on three main ideas: identifying who Frontier is; understanding Frontier’s customers; & defining effective marketing. In October 2010, the name Frontier Energy Group, Inc. & its new logo was in place.
Frontier’s former logo had been in place under the Frontier Wellhead brand. The refreshed logo, with its diamond & typeface better reflects the vibrancy of the company and each subsidiary. The new logo’s bold color and fresh shape symbolize Frontier’s commitment to past, present, and future oilfield customers.
Frontier recently introduced its new brand identity for the future as an oilfield services company committed to becoming a one-stop service provider for its customers.The new Frontier brand is simple, confident, & fresh.
